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Jane Sadek
- Oct 11, 2019
- 5 min
All Real Estate Photographers Are Not Created Equal
Spotlight on Real Estate Photography Similar Prices, but Different Products When you're ready to hire a real estate photographer, you might get on the internet and start comparing prices. When you do that, you will find that all of our prices are in the same ballpark, especially if you take time to compare things apples to apples. You can't just look at the "starting at" price or compare the prices by square footage. Each photography vendor develops their own packages based
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Jane Sadek
- Jun 21, 2019
- 2 min
High Dynamic Range Photography
Spotlight on Real Estate Photography What is HDR & What Does It Do? This picture is a perfect example of HDR. See how everything in the room is perfectly lit. Then notice how you can look through the windows and see the view outside. That's the magic of High Dynamic Range. Here's how it works. The photographer sets his camera up on a tripod. Then he sets the camera to HDR and presses a button. The camera takes a number of photos in quick succession, using a different ex
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Jane Sadek
- Jun 14, 2019
- 2 min
How to Qualify Your Real Estate Photographer
Spotlight on Real Estate Photography Find a Pro Statistics say home buyers are more likely to click on professional photos when looking online, but it takes more than getting paid to make a pro. A lot of people hang out a shingle for real estate photography, because there is a relatively low cost associated with starting a business - especially if you are already a photography buff and already have the hardware and software. However, many of these photographers won't bring
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Jane Sadek
- Jun 7, 2019
- 3 min
Let's Get Personal
Spotlight on Real Estate Photography You Can't Please Everyone Let's face it! While you can stage your home to target a large number of people, you will never be able to please everyone. The very things which will catch the interest of some potential buyers are exactly the ones which will turn off others. Take pets for example. According to a recent survey by the American Pet Products Association, sixty-eight percent of American homes have pets in them. That means most of
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Jane Sadek
- May 31, 2019
- 2 min
De-Cluttering is Critical
Spotlight on Real Estate Photography The Big Stuff When a potential buyer looks at your home online, you want there to be enough furniture in a room to tell them what room they are viewing, but you don't need much more than that. Here are the pieces a room needs: Living Areas - Sofa or couch, 1 or 2 chairs, a coffee table or ottoman, a couple of tables for task lighting and if it is a den or theater, an entertainment center Dining Areas - Table, a comfortable number of chair
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Jane Sadek
- May 24, 2019
- 3 min
Less Can Be More or Not
Spotlight on Real Estate Photography Don't Move Out, YET! So you're selling your house. The first order of business is to make it ready for the fussiest of white glove inspections, but as you clean, you should also de-clutter. Everybody says that, of course, but what exactly does that mean? From the most simplistic point of view, that means you should minimize the visual impact of your family on your home, but that doesn't mean you should move out unless you have to. From
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Jane Sadek
- May 17, 2019
- 3 min
Nothing Beats Clean
Spotlight on Real Estate Photography Clean is Better than Cute When it comes to staging a home for sale, nothing beats clean. That's easy to understand when you think about open houses and showings, because dirt is easy to see up close. Dust, fingerprints, crumbs, cobwebs and their pals will tell the tale on you when your house is not white-glove ready. Many teeny tiny minor items that are easy for a seller to overlook can seem like a waving red flag to a nervous buyer, su
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