Spotlight on Writing Services
Welcome to Your Opportunity
Many industries provide their professionals with opportunities to promote themselves with sponsored pages and websites. Real Estate is a perfect example. An agent is provided with lots of places where they can tell their story - on the MLS, on the brokers website, on a company-sponsored webpage and the list goes on. There are lots of other industries where similar opportunities are available.
In some offices, management is very proactive. They see to it that everyone has pages which are robust, with pictures, contact information, bios and more. Often there is even someone on staff who gathers all the necessary information and keeps the pages/sites up to date.
However, that's the exception, not the rule. In most cases a new employee/agent is given some information about where to go to set up their page or site and it's up to them to create the content. Or management adds a few items like a picture and contact information, but personalizing the page/site any further never happens unless the owner of the page/site takes the initiative.
Talking About Yourself In Print Is Hard
Whether management takes the initiative or it's left to the employee/agent to get you online, at some point, you're going to need a bio. Professional bios are pretty important. Potential clients look at them to decide whether or not they want to do business with you. This may be your first opportunity to assure them that they absolutely do.
A bio is more than a list of facts. It is the core of your brand. Who are you? Who are your clients? What experience do you have that will resonate with the reader? Are you all business or recipes and crafting. This is where you let people know these things.
How We Can Help
So who's going to write your bio? We'd like to suggest you give us that job. We'll sit down for a conversation with you to figure out who you are, who you want to reach, what kind of voice you have, which of your attributes will help sell you to your potential clients and much, much more. You'll be surprised how much we can figure out in a matter of minutes.
Then we'll do some research. We'll check out your company's website, read the bios of your peers and go to your social sites. In other words, we'll get to know you and your business. Only then will we sit down and write a keyword-rich bio that makes you stand out. You'll be the pro they want to hire. And if you ever forget why clients should do business with you, just read the bio yourself! You'll be inspired to get back into the game.
But you don't have to believe us. Here's what one of our clients said on Facebook, "Jane recently provided a current bio for me. I was astounded by the insight and knowledge that was presented, resulting from a few questions that she asked. I could not have asked for better results. A-Plus results."
If you're new at what you do, then no one needs to tell you that you need help with your bio, but if you've been at your craft for awhile, chances are the bio you wrote months or years ago really doesn't fit who you've become. Why not start the New Year off with a new bio that tells your story and sells what you can do for your client? Call us today at 972-971-5263.