Spotlight on Real Estate Photography
Fast or Fabulous?
Can I get these today? We hear that often and we understand. You want your listing online as soon as possible. But do you want your images fast or do you want them to be fabulous? I'm guessing you really want both.
How Fast is Fast Enough?
We offer 24 hour turnaround to all our customers and this has been the industry standard for a long time, but the industry is changing. More and more individual photographers are offering their services to real estate agents, but not all real estate photographers are offering what companies like Spot On Images provide.
Many photographers promote themselves with low prices and quick delivery, and if those are your hot buttons, great. But the low prices and speedy delivery may come at a cost you didn't realize you were incurring. You may be forfeiting fabulous! Here's some questions you should ask yourself:
Does your photographer shoot in HDR (High Dynamic Range? If they do, are they processing the shots individually or batch processing?
Does your photographer edit each shot individually, with or without HDR?
Does your photographer "green up" your exterior shots and give you blue skies?
Does your photographer offer aerials? Are they licensed by the FFA?
How Good is Good Enough?
NAR statistics say that houses are viewed more often, sell more quickly and sell for more money with professional photography, but just because you hired someone to take pictures for you, doesn't mean you're getting professional photography. Your photographer might just be delivering you the same thing you would have if you took the pictures yourself. This might save you some time, but you are not getting the professional photography NAR is taking about
A professional photographer, like Bill Sadek of Spot On Images, adds value to your images. He takes all his shots in HDR. We individually merge the multiple HDR shots to obtain the best possible images. Once the HDR merging is done, we individually process every image, bringing it to the best possible level of quality. Then we when we are through processing and editing each shot, we go back and inspect our work, just to be sure it can't look any better.
Delivering Fabulous Every Single Time
The result of all this work means your photos will stand out online. Your listings will be viewed more often. You will find buyers faster. You will get higher offers. You will sell your listings for more. You will get more referrals!