As a professional photographer I find myself drawing on many of my past career experiences. For example, I spent several years in the computer industry. This has helped me with photographic technology, both in the areas of camera equipment and post-production programs. It also helps with the technical development of websites. My marketing experience, in a number of industries, gives me an edge in knowing what pictures appeal to customers and sells properties. Both my undergraduate and graduate degrees are in business, with an emphasis on marketing, which positions me nicely in understanding my client’s needs and producing spot-on images, websites and marketing material.
Photography has nourished the creative side of my brain for many years. I love exploring the use of light, contrast, shadows, colors, scale and proportions. Below are some of the photographs I took during my teenage years. Back then I used Kodak film and developing cost had to be kept in mind. Post processing programs were unknown and the predominant computer language was DOS.
Having arrived at a point in my life where I want more than income from my career, I have combined my love for photography with a continuing passion for real estate to create Spot On Images. In this way I employ my creative eye with my technical expertise to produce gorgeous images for an industry I love.
My goal is to provide gorgeous images for an industry I love, along with extraordinary service, at a competitive price.
A picture is worth a thousand words, but it takes more than a camera to get those real estate images on the internet. That’s my part of the business. To get the job done, I promote our business with the real estate community, manage our social media footprint, handle customer service, guide our photographers’ raw images through the editing process and deliver them to our clients.
By nature, experience and education, I’m a wordsmith, a story teller, a raconteur. In the days before video games, I led the neighborhood kids through wooded lots, over small creeks and around fence lines, acting out intricate storylines about princesses and pirates over many days. I’ve grown up now, but I haven’t lost my passion for a good story. I’ve just found new tools.
Sales, marketing, training, team building and customer support are the solid building blocks of my career and at every turn my ability to convey ideas through words fed my success. I had a burning curiosity which carried me through a wide variety of industries, exposing me to many products and services. Whatever my title or job description however, I was always the writer. Brochures, signage, manuals and letters – these were my early assignments. Then websites, blogs, videos, memes and social sites moved to the forefront, but if words are needed, I am the answer. In three decades of professional experience, I’ve taken my natural penchant for a good story and honed it into a powerful marketing tool.
Nothing is better than practical experience, but along this journey I did return to school to refine my words with formal education. I earned a performance degree in creative writing, magna cum laude with honors. My poetry has been published in literary journals. I now use those skills in writing for our clients. I write bios, MLS descriptions, ad copy, website content and other projects for real estate agents and others in need of the right words.
While I wrote my way through a career in marketing, my personal passion was scrapbooking. WhileI put my marketing skills to good use for our company and our clients, I also offer my expertise as a scrapbooker and storyteller for personal and professional projects, whether you need your story told in words, photos or both.