Spotlight on Video
The Online Guessing Game
Online marketing is a guessing game. There are lots of "experts" out there who can overwhelm you with data, but figuring out how to apply the data is a whole different matter. Take for instance trying to figure out when it's the best time to post on Facebook. You could probably find as many answers to that question as there are experts, because it really depends on what you are posting and when your audience is online.
Figuring out what to post is a little bit easier. Pretty much all data will tell you images draw more interaction than text and that, for now at least, videos get the best engagement. That's all well and good, but I wanted to know why and here's what I found out.
Why Video Works
Solomon's ancient wisdom, "there's nothing new under the sun," still stands the test of time. However, it is simultaneously true that humans adapt so well to whatever comes their way, especially technology, things are also constantly changing. That's why video is the hottest thing on social media. Humans haven't adapted to it yet, or at least, that's the theory I found convincing.
See, we've been adapting to the changes in social media at a break neck speed. Facebook and Twitter arrived on the public scene in 2006. Do you remember trying to upload your profile picture back in those days? It was quite an ordeal. In fact, adding pictures remained an ordeal for several ye