Spotlight on Social Media
What is Boosting?
For some people, the ads on social media are an interruption, but those people are no longer in the majority. Increasingly, social media is the new Yellow Pages. Oh, I forget, some of you have no idea what the Yellow Pages were, much less what a Yellow Pages ad did.
Here's a picture of some Yellow Pages from Wikipedia to remind you. They were a tool to find businesses. The Yellow Pages were replaced by search engines, but social media has surpassed even the search engines, especially when people are shopping, and ads can help them find you. Boosting is what Facebook calls their ads. Other social channels call it other things. You can even boost a Zillow ad! Here's how it works.