Spotlight on Real Estate Photography
Our Favorite Statistics
In these days of fake news and fact checking wars, sometimes it's hard to know who and what to believe. NAR, the National Association of Realtors, is a pretty reliable source. Here's a few statistics they have gleaned from their research:
95% of all buyers use the internet to shop for homes and 44% of them look online as their first step in the home buying process – before they contact an agent or think about financing.
89% of those who use online resources consider images as one of the most important factors in their decision process
Homes with professional photos were viewed 61% more online than others
Homes with professional photos commanded a 47% higher asking price per square foot.
Homes with professional photos tend to sell for more than those taken by others, from $900 to over $116K more.
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