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See Your Home Through Other Eyes

May 3, 2019

 

SPOTLIGHT ON REAL ESTATE PHOTOGRAPHY

 

Staging, Staging, Staging

 

You'll share many exciting moments with your listing agent, like the day you close on your house, but before that red letter day arrives, there will be other conversations. Maybe the market isn't ready for the price you'd hoped to get or the home inspector discovers a necessary repair that will cost you a fortune.  Your agent will be reluctant to deliver these pieces of bad news, but it's part of their job. 

 

While "location, location, location" still rates as one of the top factors in the sale of your home, staging gets more attention every day.  Some staging advice is easy to understand.  A pot of seasonal flowers on your doorstep?  Of course that would warm up potential buyer's opinion of your house and it won't cost much.  However, sometimes staging advice can feel like personal criticism and can come with a sizable price tag.  While it might be hard for you to hear what your home needs, delivering the message may even be more difficult. 

 

It's Not About Your Taste

 

What may not be clear is this - staging is not about taste or style.  Your taste might be amazing and your style absolutely on point, but neither of these may do a thing to help sell your house.  Staging a home is all about making the house attractive to the largest number of people, but it's also about helping potential buyers imagine themselves in your space.  Those two things might not be the same thing.  

 

While listing agents are knowledgeable about staging, that's not their primary focus.  They can't be expected to have an exhaustive knowledge of design or even to be aware of the latest design trends.  For the best advice you need a design expert, but don't call an interior decorator.  Their job is to decorate a home to fit your taste and your budg