Spotlight on SEO
Words Take You Where Images Can’t In Online Searches
There’s a dirty little secret about search engines and you might be completely unaware of it. Search engines can’t see images. All they can do is read.
Have you ever really thought about why search engines require words? And have you noticed that sometimes it takes very specific words? A hastily typed inquiry will usually deliver you more than you wanted to know, but sometimes you have to pose a question several different ways before you find anything that’s helpful. That’s because if the words aren’t already there, the search engine can’t find them.